Engagement is one of the metrics that Instagram uses to determine where your content shows up in your followers’ feeds. That’s why having good Instagram engagement is more important now than ever!
When your followers consistently comment and like your posts, Instagram sees it as a sign that they want to see more of your content! At the end of the day, our followers are the ones who make our strong online presence possible. Engaged audiences share their experience on social media – they become your brand ambassadors; creating buzz, attracting new clients/customers to your business and building referrals and interest for any future events that you may have!
If you are looking for an engaged audience (which you should be) – you can try out these 5 steps which we have outlined below to get people interacting with YOUR unique content:
1. “Hi, it’s Me!”
Post a “Hi it’s me” on your feed every so often. It might feel awkward to “re-introduce” yourself to your existing followers, but as your account grows, there will be more and more people who don’t know who you are or what you do. It’s a good idea to save this type of content to an “About Me” highlight on your Instagram. This will make it much easier for any new followers to easily discover who you are the minute they land on your page, forming an instant connection with you and your business.
2. Personalise Your Content
It’s important to make sure that your content feels as though it’s actually written by a human rather than a robot. A good way to check is by reading what you’ve written outloud to yourself and seeing if it sounds ‘natural’. Be friendly and honest with your audience and try to include personal anecdotes in your captions.
This allows the audience to have a deeper understanding of the work involved in your company as well as a glimpse into your day-to-day life that people wouldn’t normally see. This adds value as the client experiences a human connection and learns more about the product or service that you offer. It also helps to build trust and loyalty with your followers. This could be as simple as sharing a photo of the cafe that you’re working from or how you plan out your day in your diary each morning.
4. Get To Know Your Audience
Include polls, questions boxes and quizzes on your story about all sorts of topics, both work and personal. Don’t worry, it doesn’t have to be too complicated. Try sharing a photo or video of your outfit choices for dinner or a meeting with a client and include a poll to let you followers help you decide what looks best! Perhaps you’re looking for the best nail salon in your area, an interesting podcast or a decent book to get stuck into – simply pop up a story with a question box to ask your audience for their suggestions. Content like this will let your followers know that you value their opinion and you end up getting great tips and the best insight into your audience’s likes and dislikes – it’s a win-win!
5. Be Consistent
By being consistent with your posts, you’re letting your followers know what to expect from you. It builds a familiar experience for your audience. Consistently means make your posts predictable, so that your readers and followers know when to expect something from you. Don’t be random and flounder to find a post just because someone suggests posting a certain number of times on a platform. It is much better to post valuable and thought-out content 4 or 5 times a week rather than posting irrelevant and uninteresting content 7 days a week.
We hope you found these suggestions helpful! If you are feeling overwhelmed and need some assistance with your social media management, updating your website, or anything else surrounding your business and how to make it all come together online, please don’t hesitate to get in touch with us today and we can arrange a call to discuss growing your business!