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Website Sásta Skin Health

Skin Barrier Supportive Skincare

Campaign Goal:

Our serum is suitable for every skin type and can fit into any skincare routine so we want to showcase how versatile it can be. We want to showcase how people use it in their routines, how they apply etc.

We are a really small business and we are as authentic as we can be, so we want our content to portray this also.

Content Inspo:

Aspect Ratio:

9x16 Reels & TikTok


Between 30 - 60 seconds


Instagram , Facebook, TikTok

Do's & Dont's:

1. Emphasise that the product can fit into any skincare routine
2. Use it after cleansing, before any other products
3. How to use: Use 2-3 drops of serum and apply to your face and neck after cleansing. Follow with desired serums, moisturiser, SPF if applicable.
1. Include Micellar Water water in your routine
2. We do not want a video that is 100% faceless.

Project Specifics:

The type of videos to showcase the product would be GRWM / Skincare routine (AM or PM)
Sound: Talking to camera or voiceovers are accepted.
Showcase how you use the serum in your own personal skincare routine
1. Using the serum after cleansing before applying other products
2. Explaining why the serum is applied before any other product: Before leaving the house every morning, our skin is exposed to at least 126 chemicals from things like cosmetics, food, cleaning supplies and pollution. These chemicals can disrupt the natural balance of our skin barrier. Applying Sásta onto your skin helps to protect your skin barrier from becoming disrupted.
3. When it comes to applying the serum, it should be showcased further - showing the bottle, the dropper, the texture, and then application while promoting the key benefits.

Key benefits:
A unique formulation of prebiotics and postbiotics to repair your skin barrier by:
1. reducing inflammation and redness
2. Instantly boosting hydration
3. Reducing sensitivity
4. Decrease the signs of premature ageing
5. Balance the skin's pH levels

We are more than happy to answer any questions you may have!

Budget: Looking for someone to create this content on a gifted basis.

Deadline: 3-4 weeks after receiving the product. We want you to use the serum, and genuinely like it before creating content with it.
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