#1 Teach
Solve a problem in 3 steps: Address a problem your target might face and solve it in 3 steps. Showcase your product/treatment knowledge and prove to your audience that you are the professional they need.
Share a useful technique: Teach your audience a new way to do something eg. rolling the skin or an easy-to-do hairstyle.
Share how you complete a task: Share your morning/night routine, how you prepare for the day, blowdry tutorial etc. Teach what you know.